Why Your Rainbow Logo Isn’t Enough: Marketing to the LGBTQ+ Community
Grindr is #1 platform for the gay community in the most countries around the world. So, we know a thing or two about the value of the rainbow demographic. With June coming to a close, there are a few key things your brand might need to do before taking down the pride decorations. Join us for a deep dive into how brands can continue to reach out in a meaningful way to the LGBTQ+ community. We’ll take a look back at the timeline of how this engagement first took place, learn the dos and don’ts of messaging, and leave you with actionable next steps on the path of full inclusivity.
After this session, you’ll be able to:
- Understand the history of gay marketing and the value of this community
- Know when and how to properly message for the most effective campaigns
- Avoid common pitfalls that can be viewed as disingenuous