New Content Strategies for the New Normal

We expect to return to some sense of normalcy soon, but the truth is that things will never be the same. There’s no better time than now to review and update your content strategies for whatever the “”new normal”” will look like, and decide what to keep, change or get rid of. In this session, we’ll discuss how to audit your content and social media playbook, and how to build out a tactical approach for change.

After this session, you’ll be able to:

  • Workshop what the “new normal” should be for your brand
  • Use a checklist to help guide content decisions on what to keep, what to kill, and what to edit
  • Apply techniques for communicating out changes to your content strategies to reduce friction within your organization