Inside Microsoft’s 2021 Consumer Trends Report: What Marketers Need to Know

Consumers have a cautious optimism in 2021. They see the light at the end of the tunnel but understand they need to have a healthy amount of hesitation along the way. To confirm this hypothesis, Microsoft took a holistic approach and connected their proprietary data to macroeconomic trends to analyze the shifts in our marketplace relative to the outside world. We analyze five business verticals: RETAIL, HEALTH & WELLNESS, TECH & TELCO, TRAVEL and FINANCIAL SERVICES, note the trends, and then note what it means for marketers.

After this session, you’ll be able to:

• Understand key trends and shifts in consumer behavior for 2021
• Apply findings from Microsoft’s 2021 Consumer Trends Report to your marketing planning for 2021 and beyond
• Identify the effects current consumer behavior will have on five key business verticals