How to Tell a Great Story (Even During a Pandemic!)

How do you know if you’ve found a great story, and how do you tell it? These two questions have become more prevalent with the rise in social media, and are difficult for marketers to answer, especially during the current pandemic. It is almost impossible to know which stories will resonate with a given audience, yet more than ever, audiences crave compelling stories. This session will help you master how to engage your audience through authentic storytelling and learn how to effectively deliver your message in and out of a crisis.

After this session, you’ll be able to:

  • Find and develop stories that nurture your audience and make them feel
  • Create snackable content that supports your traditional PR efforts
  • Continue telling impactful stories even during a crisis