How Companies Can Understand and Leverage the Business of SEO to Generate Revenue

Every company knows they need to invest in SEO, but most don’t really know how much to invest nor what SEO actually gets them in return. Is it traffic? Is it leads? Is it a higher DA score? In this presentation, we’ll dig into the true business of SEO and how it can be leveraged to meet your company’s revenue goals. We’ll review SEO initiatives such as growing a company’s website at scale, the strategy of developing a microsite, the steps to acquire a microsite, how to supplement paid media efforts, how to prioritize lead generation, and much more.

After this session, you’ll be able to:

  • Understand how to assess SEO opportunities for your business with data-driven strategies and solutions
  • Define and defend SEO KPIs to both internal and external stakeholders as they relate to revenue
  • Free yourself from analysis paralysis and empower yourself and your team to take more ROI-based action