From the Spanish Flu to COVID-19: 3 Ways Marketers Can Thrive in a Post Pandemic World

Sales and marketing have fundamentally changed as a result of the global pandemic that started in 2019, but the drivers of human behavior haven’t. By analyzing societal and technological shifts from the last major pandemic, the Spanish Flu, along with cognitive biases and human psychology, marketers can learn to adjust, adapt and evolve to better serve their audiences. Uncertainty can leave us feeling anxious and powerless, but with the right tools and perspective, it can also unveil opportunities to thrive.

After this session, you’ll be able to:

  • Understand the key ways society changed as a result of the Spanish Flu of 1918
  • Apply 3 strategies for thriving through the uncertainty of the post COVID-19 era
  • Analyze changing customer preferences and buying criteria
  • Execute tactics for building mental resilience in yourself and your team

This session is for digital marketers who are struggling to cope with rapidly shifting customer behaviors due to the COVID-19 pandemic