A Practical Guide to Creating Impactful Visual Marketing Campaigns

Due in no small part to algorithm changes and improvements related to AI technologies, digital marketing is constantly evolving – meaning it’s more important than ever for businesses to understand how to weave representative, authentic visuals into their marketing campaigns, as well as their overall strategy. In this presentation, iStock’s Head of Digital Marketing in the Americas and APAC, Yara Ohashi, will discuss the power of digital campaigns with strong visuals while taking factors like time, budgets, and an ever-changing world into consideration. Yara will share her top tricks and secrets of the trade for how marketers can build digital campaigns that resonate with consumers and in turn, positively impact businesses’ bottom line.

After this session, you’ll be able to:

  • Understand the importance of the visuals you choose for digital campaigns for marketing
  • Effectively incorporate video into your campaigns (providing stats to support)
  • Glean the top 5 tips for building a winning digital campaign