A Contrarian Approach to Content Development for B2B Brands

Simply publishing relevant content is now table stakes. In order to effectively demand mindshare, change perceptions and ultimately influence B2B purchase decision making, brands have to create an immediate AND lasting impression. The current issue, BUT opportunity, in the B2B space is a sea of sameness paradox. Everyone is creating content about the same industry topics and promoting it in the same manner. So how can YOU stand out amidst the noise?

After this session, you’ll be able to:

  • Apply proven principles to create truly differentiated thought leadership by thinking more like a contrarian
  • Use creative tactics to demand eyeballs – B2B doesn’t have to be (nor should be) boring
  • Learn from examples of best-in-class brands that are developing successful content