3 Ways to Easily Personalize Email Marketing (Without Being a Creep)

Consumers expect personalization, but it can be easy to creep them out if they’re not expecting it. It’s a tough line to walk for any marketer, but it’s a necessary part of any modern marketing strategy. In this session, we’ll discuss how to personalize your email marketing without compromising your consumers’ trust.

After this session, you’ll be able to:

• Personalize your email campaigns without fancy tools
• Use messaging tricks to remove the “”creep”” factor
• Understand key email campaigns that every personalization strategy should include