Agenda temp | Digital Summit At Home

Agenda (All times ET)

These great sessions have been confirmed so far, with more on the way. Keep checking back for updates!

Pre-Event Tuesday, June 22

10:00am - 2:00pm

Growing Up: Build Your Social Media Strategy for 2021 and Beyond

After this masterclass, you’ll be able to:

  • Audit your current state of social
  • Identify landscape and competitive benchmarks
  • Use content that moves, sings and smiles to capture audience attention
  • Refresh social media reports for your organization
  • Choose KPIs that demonstrate campaign health
  • Understand how paid media augments a healthy organic strategy
  • Create a social media playbook for your brand
  • Dial in the best tools and processes for you and your team
Included with All Access Pass, upgrade required for Base Pass
Masterclass
  • Lauren Teague
    • Lauren Teague
    • Convince & Convert

11:00am - 3:00pm

Forget Everything You Know About Email Marketing

After this masterclass, you’ll be able to:

  • List the components of a complete email program
  • Determine email best practices worth busting
  • Implement The Goldilocks Zone: A practical path to personalization
  • Break free of batch ‘n blast
  • Know when to just say no to A/B testing
  • Name the essential components of preference centers that work
  • Understand the future of email
Included with All Access Pass, upgrade required for Base Pass
Masterclass
  • Jen Capstraw
    • Jen Capstraw
    • Women of Email

12:00pm - 4:00pm

SEO in 2021: Win More Visibility in Customer Searches

After this masterclass, you’ll be able to:

  • Understand how Google’s algorithm functions and which elements it uses for ranking
  • Identify technical issues that could be hurting visibility and user experience
  • Learn how to write content that customers love and Google rewards
  • Learn how to acquire links from other websites to help boost relevance
  • Learn how to gain more visibility in local searches
  • Learn how to optimize Google My Business
  • Learn how to use Google Analytics to track organic performance and site actions
  • Create a prioritized strategy for SEO in 2021
Included with All Access Pass, upgrade required for Base Pass
Masterclass
  • Greg Gifford
    • Greg Gifford
    • SearchLab Digital

Day 1 Wednesday, June 23

10:00am - 10:40am

A Contrarian Approach to Content Development for B2B Brands

After this session, you’ll be able to:

  • Apply proven principles to create truly differentiated thought leadership by thinking more like a contrarian
  • Use creative tactics to demand eyeballs – B2B doesn’t have to be (nor should be) boring
  • Learn from examples of best-in-class brands that are developing successful content
  • Pearce Delisle
    • Pearce Delisle
    • LinkedIn

Social Media in 2021: Platform and Consumer Predictions

After this session, you’ll be able to:

  • Understand how 2020 shifted social media
  • Define key social platforms to watch in 2021 and 2022
  • Identify platform strategies that align with post-pandemic consumer behaviors
  • Obele Brown West
    • Obele Brown West
    • Tinuiti

The Perfect Recipe For Generating New Content Ideas

After this session, you’ll be able to:

  • Develop a content calendar full of new topic ideas
  • Gain the knowledge to analyze the competition for new content ideas
  • Conduct a content gap analysis
  • Use templates to take back to the office and implement all of your new ideas with
  • Ashley Segura
    • Ashley Segura
    • TopHatRank.com

11:00am - 11:40am

A Practical Guide to Creating Impactful Visual Marketing Campaigns

After this session, you’ll be able to:

  • Understand the importance of the visuals you choose for digital campaigns for marketing
  • Effectively incorporate video into your campaigns (providing stats to support)
  • Glean the top 5 tips for building a winning digital campaign
  • Yara Ohashi
    • Yara Ohashi
    • Getty Images

From the Spanish Flu to COVID-19: 3 Ways Marketers Can Thrive in a Post Pandemic World

After this session, you’ll be able to:

  • Understand the key ways society changed as a result of the Spanish Flu of 1918
  • Apply 3 strategies for thriving through the uncertainty of the post COVID-19 era
  • Analyze changing customer preferences and buying criteria
  • Execute tactics for building mental resilience in yourself and your team
  • Daniel Codella
    • Daniel Codella
    • BetterUp

12:00pm - 12:40pm

Adapting Quickly in a Wild World: Social Media Tips for the New Roaring ‘20s

After this session, you’ll be able to:

  • Plan your big social campaigns while leaving room for upheaval
  • React quickly to crisis situations
  • Successfully ride the waves of new features, algorithm changes, new platforms, and audience shifts
  • Sonja Likness
    • Sonja Likness
    • Duke University

Marketing in a Post-Pandemic Society

After this session, you’ll be able to:

  • Apply framework to help you reclaim organic engagement in today’s noisy, algorithm-driven ecosystem
  • Develop industry-leading strategies for engaging customers as a “”marketing savage””
  • Create content that converts without going for the sale right away
  • Know how to use TikTok effectively to build community and brand awareness
  • Implement best practices from notable organizations, including Wendy’s and others
  • Carlos Gil
    • Carlos Gil
    • Bestselling Author & NFT Advisor

1:10pm - 1:50pm

Keynote – Jon Youshaei, Instagram

Keynote
Session Image
  • Jon Youshaei
    • Jon Youshaei
    • Instagram

2:10pm - 2:50pm

Preparing Your Website Data for Google Analytics 4

After this session, you’ll be able to:

  • See the basic changes between Universal Google Analytics and GA4
  • Understand how the GA differences could impact your data collection strategy
  • Learn how to edit events and conversions right in GA4
  • Listen to proven strategies for making learning GA4 easier
  • Colleen Harris
    • Colleen Harris
    • Sincro

New Content Strategies for the New Normal

After this session, you’ll be able to:

  • Workshop what the “new normal” should be for your brand
  • Use a checklist to help guide content decisions on what to keep, what to kill, and what to edit
  • Apply techniques for communicating out changes to your content strategies to reduce friction within your organization
  • Ashley Sasnett
    • Ashley Sasnett
    • Equifax

3:10pm - 3:50pm

Easy SEO Wins in 2021 for Your Businesses

After this session, you’ll be able to:

  • Create a comprehensive content strategy that will appeal to your audience as well as boost your domain authority
  • Improve your website speed and meet the known standards for upcoming Mobile-Only Indexing updates
  • Improve your overall user experience and core vitals to thrive with the May 2021 Page Experience Update
  • Taylor Kurtz
    • Taylor Kurtz
    • Crush the Rankings

4:10pm - 4:50pm

5 Conversational Marketing Principles You Can Apply in One Week to Get Higher Quality Leads

After this session, you’ll be able to:

  • Understand the power of conversational marketing in your lead generation strategy
  • Apply 5 principals of conversational marketing to get higher quality leads within one week
  • Use automation to get more and better leads
  • Arvell Craig
    • Arvell Craig
    • Contact Center Compliance

Why Your Rainbow Logo Isn’t Enough: Marketing to the LGBTQ+ Community

After this session, you’ll be able to:

  • Understand the history of gay marketing and the value of this community
  • Know when and how to properly message for the most effective campaigns
  • Avoid common pitfalls that can be viewed as disingenuous
  • Andy Kraut
    • Andy Kraut
    • Grindr

5:10pm - 5:50pm

How to Tell a Great Story (Even During a Pandemic!)

After this session, you’ll be able to:

  • Find and develop stories that nurture your audience and make them feel
  • Create snackable content that supports your traditional PR efforts
  • Continue telling impactful stories even during a crisis
  • Derek Hubbard
    • Derek Hubbard
    • Southwest Airlines

How Companies Can Understand and Leverage the Business of SEO to Generate Revenue

After this session, you’ll be able to:

  • Understand how to assess SEO opportunities for your business with data-driven strategies and solutions
  • Define and defend SEO KPIs to both internal and external stakeholders as they relate to revenue
  • Free yourself from analysis paralysis and empower yourself and your team to take more ROI-based action
  • Mike Krau
    • Mike Krau
    • Markitors

Day 2 Thursday, June 24

10:00am - 10:40am

Video SEO Is The Future: Here Is How To Do It

After this session, you’ll be able to:

  • Determine the right content to target with video
  • Get videos ranked in Google and YouTube
  • Promote your videos to customers
  • John Lincoln
    • John Lincoln
    • Ignite Visibility

12:00pm - 12:40pm

3 Ways to Easily Personalize Email Marketing (Without Being a Creep)

After this session, you’ll be able to:

  • Personalize your email campaigns without fancy tools
  • Use messaging tricks to remove the “”creep”” factor
  • Understand key email campaigns that every personalization strategy should include
  • Emily McGuire
    • Emily McGuire
    • Atlassian

Inside Microsoft’s 2021 Consumer Trends Report: What Marketers Need to Know

After this session, you’ll be able to:

  • Understand key trends and shifts in consumer behavior for 2021
  • Apply findings from Microsoft’s 2021 Consumer Trends Report to your marketing planning for 2021 and beyond
  • Identify the effects current consumer behavior will have on five key business verticals
  • Geoffrey Colon
    • Geoffrey Colon
    • Microsoft

1:10pm - 1:50pm

Keynote – Day 2

Keynote
Session Image

2:10pm - 2:50pm

Driving Business Impact with Creative Strategy & Behaviors

After this session, you’ll be able to:

  • Understand the importance of building connections and how to consistently engage with communities and take action based on what you learn from those groups
  • Take creative chances and drive exceptional results by seeking out ways to shock your audience
  • Understand how your brand voice should benefit others, and how to find authentic ways to address this
  • Audrey Burgess
    • Audrey Burgess
    • Facebook