Agenda (All times ET)
These great sessions have been confirmed so far, with more on the way. Keep checking back for updates!
Pre-Event Tuesday, June 22
10:00am - 2:00pm
Growing Up: Build Your Social Media Strategy for 2021 and Beyond
After this masterclass, you’ll be able to:
- Audit your current state of social
- Identify landscape and competitive benchmarks
- Use content that moves, sings and smiles to capture audience attention
- Refresh social media reports for your organization
- Choose KPIs that demonstrate campaign health
- Understand how paid media augments a healthy organic strategy
- Create a social media playbook for your brand
- Dial in the best tools and processes for you and your team
- Lauren Teague
- Convince & Convert
11:00am - 3:00pm
Forget Everything You Know About Email Marketing
After this masterclass, you’ll be able to:
- List the components of a complete email program
- Determine email best practices worth busting
- Implement The Goldilocks Zone: A practical path to personalization
- Break free of batch ‘n blast
- Know when to just say no to A/B testing
- Name the essential components of preference centers that work
- Understand the future of email
- Jen Capstraw
- Women of Email
12:00pm - 4:00pm
SEO in 2021: Win More Visibility in Customer Searches
After this masterclass, you’ll be able to:
- Understand how Google’s algorithm functions and which elements it uses for ranking
- Identify technical issues that could be hurting visibility and user experience
- Learn how to write content that customers love and Google rewards
- Learn how to acquire links from other websites to help boost relevance
- Learn how to gain more visibility in local searches
- Learn how to optimize Google My Business
- Learn how to use Google Analytics to track organic performance and site actions
- Create a prioritized strategy for SEO in 2021
- Greg Gifford
- SearchLab Digital
Day 1 Wednesday, June 23
10:00am - 10:40am
A Contrarian Approach to Content Development for B2B Brands
After this session, you’ll be able to:
- Apply proven principles to create truly differentiated thought leadership by thinking more like a contrarian
- Use creative tactics to demand eyeballs – B2B doesn’t have to be (nor should be) boring
- Learn from examples of best-in-class brands that are developing successful content
- Pearce Delisle
Social Media in 2021: Platform and Consumer Predictions
After this session, you’ll be able to:
- Understand how 2020 shifted social media
- Define key social platforms to watch in 2021 and 2022
- Identify platform strategies that align with post-pandemic consumer behaviors
- Obele Brown West
- Tinuiti
The Perfect Recipe For Generating New Content Ideas
After this session, you’ll be able to:
- Develop a content calendar full of new topic ideas
- Gain the knowledge to analyze the competition for new content ideas
- Conduct a content gap analysis
- Use templates to take back to the office and implement all of your new ideas with
- Ashley Segura
- TopHatRank.com
11:00am - 11:40am
A Practical Guide to Creating Impactful Visual Marketing Campaigns
After this session, you’ll be able to:
- Understand the importance of the visuals you choose for digital campaigns for marketing
- Effectively incorporate video into your campaigns (providing stats to support)
- Glean the top 5 tips for building a winning digital campaign
- Yara Ohashi
- Getty Images
From the Spanish Flu to COVID-19: 3 Ways Marketers Can Thrive in a Post Pandemic World
After this session, you’ll be able to:
- Understand the key ways society changed as a result of the Spanish Flu of 1918
- Apply 3 strategies for thriving through the uncertainty of the post COVID-19 era
- Analyze changing customer preferences and buying criteria
- Execute tactics for building mental resilience in yourself and your team
- Daniel Codella
- BetterUp
12:00pm - 12:40pm
Adapting Quickly in a Wild World: Social Media Tips for the New Roaring ‘20s
After this session, you’ll be able to:
- Plan your big social campaigns while leaving room for upheaval
- React quickly to crisis situations
- Successfully ride the waves of new features, algorithm changes, new platforms, and audience shifts
- Sonja Likness
- Duke University
Marketing in a Post-Pandemic Society
After this session, you’ll be able to:
- Apply framework to help you reclaim organic engagement in today’s noisy, algorithm-driven ecosystem
- Develop industry-leading strategies for engaging customers as a “”marketing savage””
- Create content that converts without going for the sale right away
- Know how to use TikTok effectively to build community and brand awareness
- Implement best practices from notable organizations, including Wendy’s and others
- Carlos Gil
- Bestselling Author & NFT Advisor
1:10pm - 1:50pm
Keynote – Jon Youshaei, Instagram

- Jon Youshaei
2:10pm - 2:50pm
Preparing Your Website Data for Google Analytics 4
After this session, you’ll be able to:
- See the basic changes between Universal Google Analytics and GA4
- Understand how the GA differences could impact your data collection strategy
- Learn how to edit events and conversions right in GA4
- Listen to proven strategies for making learning GA4 easier
- Colleen Harris
- Sincro
New Content Strategies for the New Normal
After this session, you’ll be able to:
- Workshop what the “new normal” should be for your brand
- Use a checklist to help guide content decisions on what to keep, what to kill, and what to edit
- Apply techniques for communicating out changes to your content strategies to reduce friction within your organization
- Ashley Sasnett
- Equifax
3:10pm - 3:50pm
Easy SEO Wins in 2021 for Your Businesses
After this session, you’ll be able to:
- Create a comprehensive content strategy that will appeal to your audience as well as boost your domain authority
- Improve your website speed and meet the known standards for upcoming Mobile-Only Indexing updates
- Improve your overall user experience and core vitals to thrive with the May 2021 Page Experience Update
- Taylor Kurtz
- Crush the Rankings
4:10pm - 4:50pm
5 Conversational Marketing Principles You Can Apply in One Week to Get Higher Quality Leads
After this session, you’ll be able to:
- Understand the power of conversational marketing in your lead generation strategy
- Apply 5 principals of conversational marketing to get higher quality leads within one week
- Use automation to get more and better leads
- Arvell Craig
- Contact Center Compliance
Why Your Rainbow Logo Isn’t Enough: Marketing to the LGBTQ+ Community
After this session, you’ll be able to:
- Understand the history of gay marketing and the value of this community
- Know when and how to properly message for the most effective campaigns
- Avoid common pitfalls that can be viewed as disingenuous
- Andy Kraut
- Grindr
5:10pm - 5:50pm
How to Tell a Great Story (Even During a Pandemic!)
After this session, you’ll be able to:
- Find and develop stories that nurture your audience and make them feel
- Create snackable content that supports your traditional PR efforts
- Continue telling impactful stories even during a crisis
- Derek Hubbard
- Southwest Airlines
How Companies Can Understand and Leverage the Business of SEO to Generate Revenue
After this session, you’ll be able to:
- Understand how to assess SEO opportunities for your business with data-driven strategies and solutions
- Define and defend SEO KPIs to both internal and external stakeholders as they relate to revenue
- Free yourself from analysis paralysis and empower yourself and your team to take more ROI-based action
- Mike Krau
- Markitors
Day 2 Thursday, June 24
10:00am - 10:40am
Video SEO Is The Future: Here Is How To Do It
After this session, you’ll be able to:
- Determine the right content to target with video
- Get videos ranked in Google and YouTube
- Promote your videos to customers
- John Lincoln
- Ignite Visibility
12:00pm - 12:40pm
3 Ways to Easily Personalize Email Marketing (Without Being a Creep)
After this session, you’ll be able to:
- Personalize your email campaigns without fancy tools
- Use messaging tricks to remove the “”creep”” factor
- Understand key email campaigns that every personalization strategy should include
- Emily McGuire
- Atlassian
Inside Microsoft’s 2021 Consumer Trends Report: What Marketers Need to Know
After this session, you’ll be able to:
- Understand key trends and shifts in consumer behavior for 2021
- Apply findings from Microsoft’s 2021 Consumer Trends Report to your marketing planning for 2021 and beyond
- Identify the effects current consumer behavior will have on five key business verticals
- Geoffrey Colon
- Microsoft
1:10pm - 1:50pm
Keynote – Day 2

2:10pm - 2:50pm
Driving Business Impact with Creative Strategy & Behaviors
After this session, you’ll be able to:
- Understand the importance of building connections and how to consistently engage with communities and take action based on what you learn from those groups
- Take creative chances and drive exceptional results by seeking out ways to shock your audience
- Understand how your brand voice should benefit others, and how to find authentic ways to address this
- Audrey Burgess